Should you Start a YouTube Channel in 2023?

Are you ready to start your YouTube channel and become the next big thing in 2023 well don't yeah yeah I know listen new year new me that's what everyone's gonna tell you but things have changed and in 2023 I don't want you to just start a YouTube channel I want you to start a business subscriber counts and view counts are not the thing that you should be worried about when you're starting this YouTube journey and I'm

  Going to tell you why YouTube has changed a lot and the advice we were giving just a couple of years ago a lot of it isn't relevant anymore one of the top things that you need to worry about is competition and yes year-over-year increase competition is going to be a thing that you need to look out for but it is easier than ever to start a YouTube channel not only that the algorithm itself is constantly changing the algorithm is here to determine what

  Videos get recommended to what viewers but viewers interests are constantly shifting and so the algorithm is as well and going along with that another big thing that's changed is creators have identified the need to engage with their viewers likes comments and overall just making videos that are even shareable videos people are willing to actually text to their friends all of that is very very important when you're starting a Channel right now and all of those

  Things are a bit ominous right it's all going on kind of underneath the surface except for YouTube Shorts YouTube shorts emerged in 2021 but it's a Mainstay here on YouTube now and it is one more reason that it's so easy to start a channel they have completely changed the way that people watch content and make content and they're also a huge opportunity even today so how do we take all of those different stresses I just listed and turn them into an opportunity

  To start an actual YouTube business and let me be clear even if you're the kind of Creator who isn't interested in making money on YouTube and you just want to do this for fun a key way to find success on YouTube is to still approach your decisions from a business mindset you need to be thinking big picture and planning organizing strategizing I'm going to walk you through all the things I will be doing if I were starting a channel today first

  I would advise that you ask yourself the question why do I want to start this channel in the first place are you trying to boost an existing personal brand do you want to be seen as an expert in your field or do you simply just wish to become a popular influencer that reasoning is going to impact a lot of your decisions going forward because you're going to be optimizing for the desired result so if you're a brand trying to get more sales then you

  Probably want to optimize a lot of your content for search or if you're thinking of living that influencer life you might want to be optimizing a little bit more for your community and building up that whole base of super fans so that's the why but now you need the what what are you going to do on YouTube and this is where you find your Niche what are you passionate about in an ideal world you would start a channel around the thing that you are the most excited about the

  Thing that when you show up to a party no one can get you to shut up about it for a lot of creators this might be the most difficult step but for a lot of you this might be the easiest thing I know exactly what I want to make a Channel about but when you're just starting out you should try and narrow it down and narrow it down even again from there for example people let's say you're passionate about healthy food now there are a ton of health food channels out

  There so maybe your channel focuses on eating right but for a specific type of diet there's going to be a smaller amount of channels talking about healthy food for a specific diet there's going to be an even smaller amount of channels talking about healthy food for a specific diet using only seasonal ingredients hopefully you understand what I'm getting at here you don't need to be an expert at everything in fact I would say if you're trying to come off

  As an expert at everything people will take you as an expert of nothing if you can narrow your channel down to a specific topic you're going to become the go-to person for that specific thing this is going to allow you to build up your credibility and hopefully in the future start to Branch out over time basically you don't have to be the Nutella of YouTube channels I assume everybody likes Nutella right I did mention branding a few times you're also

  Going to want to make sure that you try and get creative with your channel name and your logo and your handle this is the first place that people can really go to identify who you are as a Creator so make sure your channel name is memorable you're your handle is easy to spell and your channel art is clean and nice if you can't think of the perfect name right off the bat don't let that stop you from starting a channel though get something in there that you like for

  Now you can always change it later while we're talking about Channel names let's talk about your channel setup because this should also be an area that you focus on to have a very professional presence you'll want to customize your channel Banner you'll want to take a great video that you've made in the past one that represents who you are today and make that your channel trailer below that make sure all of the videos and playlists that you have match where

  You're going with your channel in the future and then beyond that make sure that you set up the playlist that you want people to see as soon as they land on your home page the homepage is very important because did you know that the Subscribe button on the front of your channel is the one that people will click on the most my theory here is that the reason people go to this subscribe button is because after you ask them in a video to Please Subscribe they go and

  Investigate who you are these details are important because the number one subscribe button people are going to click is the one on your channel homepage so when the to get over there make sure that you've put your best foot forward and that homepage is a great representation of all the content you make across your channel another thing you can do to set your new YouTube business for success is download all the tools you need that make your life

  Easier struggling with picking a good title for a video vid IQ need to optimize for SEO vid IQ looking for some daily inspiration for new content ideas vid IQ maybe you want to check up on the competition you get the point in all seriousness there's actually a ton of tools out there for making videos that are awesome and yes we have some tools that I like to promote but I want you also taking time to learn how to use other tools that become daily Mainstays

  In this journey do you use Premiere or Final Cut to edit your videos take the time to learn those softwares in and out do you like to use canva or photoshop to make your thumbnails again look up tutorials so you can get even faster at doing it downloading tools is one thing but take the time to learn how to use them and I promise your YouTube Journey will be a lot smoother and for videos themselves if you're just starting out try and keep the things you do in each

  Video short and sweet nice and simple try to focus on one Topic in a three to five minute video this will help keep things from getting over complicated one way to do this well is to research your topic beforehand is the video you're about to make something that somebody in your space has done recently watch their video and find ways you can improve if you're looking for ideas check the comment sections of those videos and see if there's anything in there that these

  Audiences are looking for and one super important tip I have for you when making your next video is to plan your title and your thumbnail before you press record this is going to set you up beforehand because now that you know your title and your thumbnail once you sit down in front of your camera you can present your video with a really strong hook that backs up your title and your thumbnail so as soon as people click they know they're in the right place and

  Then beyond posting your first videos should you be promoting them around the internet mostly I'd say yes but do so responsibly if you make videos about a certain diet for example be sure that you're not just spamming those videos in the Facebook group you hang out in instead look for questions people are asking and if you have a video that answers that question that would be the appropriate way to comment and let people know hey I actually answered that

  Question in a video I did recently here's the link I'm not personally a believer of just posting your link to a social media website shouting into the void and hoping somebody watches I think just coming from a place of being helpful is a much better way to promote if you're going to promote outside of YouTube throughout all of these things you'll be doing you're going to be building a community along the way so be sure to answer your comments ask for

  Feedback every now and again perhaps do a q a live stream once you're feeling good maybe you start to open up a Discord server or a subreddit having that Network built up outside of YouTube is a great way to build a stronger connection with your audience in the context of running your channel like a business posting consistently is definitely something you're going to want to think about but I have a different approach here let me go ahead

  

And use our own channel as an example here the days we typically post are Monday and Friday for long form videos and we do live streams every Tuesday and Wednesday our audience has come to know when we're going to post a video and when we're going to go live however nowhere did we promise that's what we're always going to do we like to keep this open-ended for one a very important reason if YouTube suddenly decides to have a major update we want to have the

  Flexibility in our schedule and with our time to be one of the first people to cover that update so out of the blue you might see us post a video on a Thursday when that happens if it's not timely I'll take the Friday video and just kind of move that to next week posting on a regular basis is very important to us however it's also important that we remain flexible because it's going to benefit our audience in the long run we can't cover a major news event a whole

  Week after it happens simply because well we already posted this week so what are we going to do and counter to that if we're feeling like wow we kind of need a break right now maybe we don't post on a Monday and then one of the things you're going to need to do as a YouTube channel business owner is measure your success use analytics to track all the data that you get from posting these videos look at what's done well look at what hasn't look at the

  Retention on your videos are people leaving really early learn from your videos as much as possible and then let those lessons influence your next videos the ultimate advice here is that if you plan on running your channel like it's a business every decision that you make needs to be through the lens of a business owner I say that because that's exactly what the most successful creators on YouTube are doing another thing they're doing is avoiding these

  Outdated YouTube tips check it out

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#GrowYourChannel #moreviews2023 #moresubscribers2023

Should you start a YouTube channel in 2023? With new creators starting every day, what are your chances of standing out? Perhaps 2023 ISN'T your year...

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⏱️⏱️VIDEO CHAPTERS⏱️⏱️ 

0:00 The state of YouTube in 2023

 1:58 Why do you WANT to be on YouTube? 

2:24 What should you be DOING on your channel? 

3:47 How should you brand your channel in 2023? 

4:12 You NEED a strong channel page in 2023 

5:07 Tools that will help you GROW in 2023 

5:57 Keeping your videos SIMPLE is KEY 

6:45 Should you promote your YouTube videos? 

7:23 How to build a community on YouTube? 

7:42 How often should you post on YouTube? 

8:48 Smart creators MEASURE their performance